ERA ‘s Competitive Advantage




  • As all marketers know #1 branding helps to create more opportunities

  • ERA global brand & well-known household presence, elevates our Associates to superior marketing position by consumers’ confidence & awareness

  • Because of ERA international & strong local presence, our Associates gain more confidence from consumers, more 2% exclusives listings, thus more sales income and money

Since its inception in 1982, ERA Singapore has redefined the industry standards for pioneering real estate concepts, technology, initiatives and products. Today, we are the largest real estate agency and the No 1 Preferred Brand in Singapore, synonymous with providing innovative and breakthrough products and services that home buyers and sellers most want and need.

Throughout its history, ERA has achieved numerous “firsts” in the industry including the first to provide a professional real estate training program, and the first to be certified SISIR ISO 9002 compliant.

ERA has continually set industry standards by being the first real estate company to pioneer extensive revolutionary initiatives along with attaining major achievements in the industry.  Over the past three decades, ERA Singapore has successfully navigated through financial crises, market downturns and adapted to many changes in real estate regulations.

In keeping with our founding commitment to innovation and service excellence, we will continue to make every effort to keep up the competitive edge and elevate ERA to new heights of success.