Roy Chong

“I use something I call the PWS Method – a structure framework I’ve been trained in that takes the guesswork out of property planning.
Think of it as your personal GPS for your property decisions” – Roy Chong

Here‘s what we’ll do together:

For Buyers

Figure out what you can comfortably afford (not just what banks say you can borrow)
Identify the right properties that match your stage of life
Calculate a fair entry price so you’re not overpaying
Spot properties with hidden potential before everyone else notices
Time your purchase strategically based on market conditions
Plan your long-term property journey (because this probably won’t be your last move)

For Sellers

Assess your property’s true market value in current conditions
Identify the exit factors that signal it’s time to sell
Position your property to attract the right buyers
Understand why sometimes "selling high and buying high" actually makes more sense than waiting
Strategize whether to sell first or buy first based on YOUR situation
Plan your next move so you’re not left scrambling

The PWS Method I use looks at three key things:

Your Current Situation
Your current financial position and property situation
What property would you like to own and have fully paid off by age 65 and beyond?
Your Real Estate Goal
Your Real Estate Plan
With real numbers, real timelines, and real strategies to achieve your real estate goals using the AEM method

No fluff. No pressure. Just honest guidance to help you make decisions you’ll feel good about years from now.

What Happens During Your 45-Minute Consultation?

This isn’t a sales pitch. Promise.

Think of it more like… a coffee chat where we map out your property situation together.

Here‘s what we’ll cover:

Your Current Situation

Where you’re at right now with property and finances

Your Goals

What you’re actually trying to achieve (buying your first home? Upgrading? Building a property portfolio? Downsizing?)

Quick Affordability Assessment

A rough calculation of what you can comfortably work with (so you can upgrade without over-leveraging yourself)

Market Insights

What’s actually happening in the market right now (not what headlines say)

Key Indicators to Watch

The specific market signals that tell you when to move and when to wait

Pricing Trends Analysis

What current trends mean for your timing and opportunities

Your Possible Options

A few different paths you could take, with honest pros and cons

Strategic Timing

Why conventional wisdom like “buy low, sell high” doesn’t always apply to property (sometimes “sell high, buy high” maximizes your long-term gains)

Next Steps

If it makes sense to work together, great. If not? No hard feelings. At least you’ll walk away with clarity.

You’ll leave the Zoom Consulation Session with:

Clear understanding of your current position
Realistic picture of what’s possible for you
Specific market indicators to monitor for your situation
Understanding of what pricing trends mean for your plans
Specific next steps (not vague advice)
Someone who actually understands your concerns

Book Your 45 Min Zoom Consultation Session

Hi, I’m Roy Chong Senior Associate Branch District Director, PropNex Realty

I’ve been helping Singaporean families navigate their property journeys for years now, and honestly? It never gets old. There’s something incredibly satisfying about seeing someone move into their dream home, or helping a family upgrade to give their kids more space, or watching a couple finally build wealth through smart property decisions.

My approach is simple: I don’t believe in pushing. I believe in empowering consumer with property market knowledge.

I’ve been certified in the Property Wealth System methodology – a comprehensive framework that helps people make informed, strategic property decisions at every stage of their journey. It’s the same system that’s helped over 4,500 people in Singapore make smarter property moves.

But here’s what really matters: I take the time to understand YOUR situation. Because your neighbor’s strategy might not work for you. Your colleague’s timeline might not fit yours. And what worked 5 years ago might not work in today’s market.

My job? To give you the information, tools, and support you need to make decisions that work for YOUR life.

When I’m not helping clients, you’ll find me… probably talking about property anyway (my family jokes that I can’t help myself). But I also enjoy spending time with my loved ones and staying active.

Book Your 45 Min Zoom Consultation Session

What People Say About Working With Roy Chong

“Roy Chong broke down everything in a way that actually made sense. No jargon, no pressure – just honest advice. We were confused about whether to upgrade or wait, and after one session with him, we had a clear 3-year plan. Best decision we made was reaching out.”

Ong E C.Upgraded from 4-room HDB to Condo

“We were about to overpay for a resale condo because we didn’t know how to evaluate the price properly. Roy Chong showed us using his PWS method how to calculate a fair entry price. We ended up negotiating down by $80K! His expertise literally paid for itself many times over.”

Kok W.LFirst-Time Condo Buyer

“I’ve met many agents before, but Roy Chong is different. He actually told me to WAIT instead of rushing to buy. That honesty earned my trust. When I was ready 6 months later, he was the first person I called. He helped me find the perfect HDB resale flat within my budget.”

Chan W. First-Time Home Buyer

“Roy Chong didn’t just help us sell our condo – he helped us plan our entire property journey. He showed us how to use the proceeds to upgrade strategically, explained the tax implications, and even helped us calculate affordability for our next purchase. It felt like having a property advisor, not just an agent.”

W.Y SohSold Condo to Upgrade to Landed

“My husband and I had so many questions (probably annoying ones too!). Roy Chong patiently answered everything and never made us feel rushed. His knowledge of the market and the PWS framework he uses gave us confidence to make our first investment property purchase.”

Janet Tan M.LRetiree

Questions You Might Be Wondering

Q: Is this consultation really free?

A: Yes, completely free. No strings attached. I believe in building relationships, not making quick sales. If we’re a good fit to work together, that’ll become clear naturally. If not, you’ll still walk away with valuable insights.

Q: What if I’m just exploring and not ready to buy or sell yet?

A: That’s perfectly fine! Actually, those are often the best conversations because there’s no time pressure. We can explore your options properly and create a realistic timeline that works for YOU.

Q: Do I need to prepare anything before the zoom consulation?

A: Not really. Just come with your questions and an open mind. If you have specific documents you want to discuss (like your CPF statement, current property valuation, or potential listings), feel free to share them, but it’s not required.

Q: I’m not sure if I can afford to buy/upgrade. Should I still book a call?

A: Absolutely! That’s exactly what the consultation is for – to figure out what’s actually possible for you. You might be surprised. Sometimes people think they can’t afford something when they actually can. Other times, we’ll create a roadmap to get you there in 1-2 years. Either way, you’ll have clarity.

Q: Will you pressure me to sign an agreement?

A: Nope. Zero pressure. This is about giving you information and options. If it makes sense to work together, we’ll discuss it. If you need time to think, that’s totally fine. If you decide to go with someone else, I’ll respect that too. No hard feelings.

Long-Term Wealth Progression Blueprint

Property acquisition should align with your comprehensive wealth strategy. Whether you’re transitioning from HDB to EC, EC to private property, or building investment properties, I develop a multi-decade roadmap showing:

Strategic timing for each property transition

Tax optimization at each stage

Financing structure evolution

Ultimate wealth objectives for retirement and legacy

Q: What areas do you cover?

A: I work across all of Singapore – HDB, condos, landed properties, both buying and selling. Whether you’re looking at Punggol or Sentosa, resale or new launch, I can help.

Q: How is the PWS method different from what other agents do?

A: Most agents focus on individual transactions – finding you a property or selling your home. The PWS method I use looks at your entire property journey strategically. It’s about understanding the 3 stages of property wealth, calculating true affordability, timing market entry and exit, and planning multiple moves ahead. It’s more comprehensive and strategic, not just transactional.

Q: What if I’ve already been viewing properties with another agent?

A: That’s okay! You’re not locked in to anyone until you sign an agreement. Feel free to book a consultation anyway – you might gain new perspectives that help your decision-making process. No obligation to switch.

Q: How long do you typically work with clients?

A: It varies! Some people need just a few weeks to find the right property or close a sale. Others prefer to take a few months to explore options carefully. Some clients I’ve worked with for years, helping them through multiple property transactions as they build their wealth. I adapt to YOUR timeline.

Ready To Get Clarity On Your Property Journey?

Look, I know property decisions can feel overwhelming. Trust me, I’ve seen it a thousand times.

But here’s what I also know: The confusion usually disappears once you have the right information and a clear plan.

That’s exactly what I’m here to help you with.

No pressure. No obligation. Just honest, strategic advice to help you make the best decision for YOUR situation.

Book your free 45-minute consultation now. Let’s map out your property journey together.

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